http://www.youtube.com/watch?v=pRFfJJjLpqw
This commercial is filled with slow motion bursting water balloons. The music in the background is a very calming song making the commercial very peaceful. Everyone in this commercial is very happy which also proves that this commercial is going to be peaceful and positive. I believe that this commercial is a great example of the "need to escape" appeal in "Advertising's Fifteen Basic Appeals." With the help of the calming background music, I saw water escaping from everything that held it back. While the water was escaping, I saw happy faces surrounding it which, in turn, made me believe that the water escaping must have been a very good and positive thing. Overall, this commercial made me want to escape from my everyday surroundings.
I would say that this commercial is very successful in two ways. All commercials are supposed to grab people's attention and this one grabbed mine fully. I will admit that some commercials lose my attention within just a few seconds; however, this one kept my attention all throughout. This grabbed my attention because it showed common things very differently from what I am used to seeing. I kept watching this commercial because the water escaping from the balloon in slow motion was very beautiful and unexpected. I did not know that that is what it would look like in slow motion. I believe it would also succeed in making people think that they want a Schweppe's beverage. In my opinion, this commercial is really geared towards most age groups and all genders. In the commercial there are different scenes. One scene is filled with very happy adults ranging from age 21 to 75 causing me to believe that this commercial is for everyone in that age group. Another scene has many young girls about the age of 12 making me believe that this commercial is also for younger girls. I believe the overall saying of this commercial is, "You will escape from everything that surrounds you with every drink of Schweppes."
Taylor Mack
tmack@wisc.edu
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4 comments:
I agree that this advertisement is very successful because it slows the whole process when the water comes out of the balloon. Instead of the quick commercial we usually see on television this one does not loose a person’s attention. Everyone in the advertisement seems very happy and by having usch a wide age group appears at the commercial it makes it very appealing. At first when seeing this commercial I did not expect it to advertise Schweppe’s beverage but it was overall very an excellent commercial.
Mary Quach
I believe this advertisement would definitely be effective in capturing attention from its audience. The slow motion water balloons are a very cool effect and the music goes along great with the scenes. I agree that the wide range of ages in this commercial would make it appealing to a variety of people. The downfall of this ad is that it gives no information about the product its trying to sell.
Kyle Meier
I think that this advertisement is successful because of what the balloons represent. The emotions that were represented by the balloons popping were similar to the release one feels by standing in the rain. Schweppes is making a stance that when you open a ginger ale, you're being released. It's a very creative and brilliant marketing strategy. I like this commercial.
I really like this commercial for its ambiance and it did hold my attention throughout, but as a commercial for Schweppes, I have to disagree with you when you say that it's an effective commercial. I think, conversely, that this commercial is terrible as a commercial. I mean, what do all of these balloons and WATER have to do with their soda? I was honestly confused at the end of the commercial. It just says Scweppes at the very end. There is no coherency. The commercial doesn't bring itself together in any way. That could have been just as an effective Ford commercial as a Scweppes commerial.
Brigham Heyn
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