http://www.youtube.com/watch?v=RQ0A0xbORPU
This Diet Pepsi Max commercial begins by showing various people slowly drooping their heads, due to tiredness, while the upbeat song of “What is Love?” plays in the background. It shows workers not being able to pay attention and do their job, a dad getting knocked over by his swinging child, a man falling asleep into his soup bowl, and a game show contestant losing horribly because they are all suffering from extreme tiredness. The commercial’s solution: a drink of Diet Pepsi Max that immediately awakens everyone into an exaggerated bobbing of the head. The commercial ends emphatically by saying “Wake Up People” and flashes these words across the screen.
This commercial ties in with a couple of Fowles’ ideas such as Psychological Needs and the Need to Achieve. It uses comedy to show that their product will cure your thirst and sleepiness, which in return will allow you to overcome the obstacle of tiredness and be successful at work or any other situation in life. Ideas from Raymond Williams’, Advertising: the Magic System, are also evident as this shows how a commercial tries to tell its viewers what they need or want, a Diet Pepsi in this case, versus what the viewer actually wants or needs. It tries to trick the viewer into thinking that without a Diet Pepsi Max they will experience over tiredness that will greatly affect their everyday life in a very negative way. Additionally, the commercial tries to sell an identity or appealing lifestyle by showing that a Diet Pepsi Max can liven up your day.
I believe this commercial is successful at selling its product. Its target audience appears to be a wide range of people which can be seen through the selection of a diverse crowd of characters and even a few famous figures to promote the product even more. Its comedic stance gets its point across and plants interest into the viewer. When the commercial finishes, even though the viewer probably doesn’t actually believe their tiredness will be replaced with the song “What is Love?” during their day, the commercial’s abstract and humorous stance does a great job of influencing the viewer to purchase their product instead.
-Kevin Nieuwenhuis
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12 comments:
This is a great commercial and I think you did a good job summing up the key components. I guess if I were to add anything it would be something along the lines of comparing it to coke and how this commercial works to distance itself as a superior product.
Jake Lichter
Using such a classic song (and "dance" you could say) and incorporating it into something as simple as waking up, automatically grabs the attention of viewers. The psychology of needing the product to change your daily activities or lifestyle is clearly portrayed successfully. I think this commercial is humorous and effective.
-Tamara Kozyckyj
This commercial does a great job using humor to appeal to peoples physiological need to stay awake. Viewers wouldn't want to end up like the poor souls in the commercial helplessly falling asleep, so they can simply drink Pepsi Max.
Antonio Rengel
I agree, this commercial is meant to grab attention, to entertain and to convince Pepsi drinkers that they need Pepsi Max to stay awake. It is very relatable to both of the works we read.
Dan Schneeberg
This advertisement uses a very appropriate song “What is Love?” It bring a sense of excitement and joy to watch it. I feel that Pepsi does a good job in promoting that by drinking Pepsi it would wake people up. Towards the end when they say “wake up people” it surprise people so I feel its really good. By having all the people at the beginning sleeping it makes their point clear that be drinking Pepsi, it would wake you up.
Mary Quach
I agree that this ad is effective in capturing the audiences' attention and that should be the number one goal of the Pepsi advertising campaign. Since mostly all people have drank Pepsi before, little to no information needs to be given about the product itself so Pepsi can focus on creating catchy, creative commercials like this one.
Kyle Meier
I love this commercial. The song makes people feel invigorated and energetic, and it spoofs off a hilarious movie in Night at the Roxbury. The made it a complete package by signing Chris Kattan to endorse the product. Very funny, and it gets to the point. Diet Pepsi Max will pump up your life.
Evan Diamond
I definitely agree with how this commercial was summed up! It's interesting how this commercial shows people doing many different things yet they are still falling asleep. This definitely makes the audience believe that they could fall asleep doing just about anything; therefore, they should drink a Pepsi Max if they want to stay awake. I do agree that this commercial makes people think that they "need" a Pepsi when they really don't.
Taylor Mack
Alrite. Let me just start by saying that Coke is so much better than Pepsi that it's not even fair. Aside from that, this is actually a pretty good commercial. It's quite funny and Pepsi does a good job in getting their point across. The ad is clear, decisve, and direct. Also, it uses a pretty catchy song to grab your attention and keep you thinking about diet Pepsi Max all day long. But really, Pepsi? Wake up people! coke is where it's at. ha
Brigham Heyn
This commercial does the job of gaining attention from the viewers. The Classic song invigurates you while at home and you start to crave the energy that they have found with the product. It also plays to thrist for dominance because we wont be able to accomplish anything without the energy of pepsi.
joshua Torres
I found this commercial to be very funny. Its interesting how the commercial seems to hold your interest for the duration of the entire commercial. This commercial really touches on William's argument that companies use psychology against us to make us more inclined to buy their products.
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